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Recruiting Agents - Marketing & Recruitment Solutions
To be an effective marketer you must do one thing very well – make a connection. At Financial Media Group, our sole focus is helping our clients establish a connection with the insurance agents and financial advisors who will fuel their growth.
Our database portfolio is exclusive to the financial industry and includes over 1 million insurance agents, 600,000 registered representatives, 28,000 registered investment advisors investment advisors and over 10,000 financial firms.
From financial advertiser recruitment to insurance marketing to branding, Financial Media Group will help you establish, cultivate and grow your business by making a connection…
view all insurance and financial industry articles Latest Articles
Recruiting Series: #4 Make it Personal
How do you market to an entire group of people while also making your message feel personal? It’s a tough thing to do, but with a little effort, you can accomplish both goals. As marketers, we often focus so heavily on making our message appeal to a group of people...read more
Are You Making the Industry’s Biggest Recruiting Mistake?
If you’re like most firms, recruiting is the life-blood of your company. It’s a fundamental piece of increasing distribution, replacing an aging producer force or simply increasing your foot-print. Unfortunately, we often see companies fall short when it comes to execution. Avoid these common mistakes to ensure you get the...read more
Benefits of Direct Marketing
When trying to build an all-star team, nothing is more important than making sure you’re reaching out to the right individuals who would be the perfect fit with your products and services. Whether you’re trying to reach advisors, agents, RIAs or other financial professionals a key objective is finding and...read more
Recruiting Series: #3 Standing Out
Make Your Offer Stand Out One of the first places to start with any advisor marketing campaign is a discussion about how to make your offer stand out. The best way to do this is to begin with a list of the things your company offers. The focus of this...read more
Recruiting Series: #2 Maintaining Frequency
How important is frequency in marketing? If you’re in a marketing role then you’re probably keenly aware of the many marketing choices you have. These choices range from how you’re going to market (email, direct mail, telemarketing, web, social media, print advertising), to who you’re going to send your marketing...read more
Measuring ROI on Your Marketing Campaigns
As you look for new talent to bolster your agency’s staff, getting every penny’s worth of value from your investment in recruitment is key to staying ahead of the competition. However, if you’re not a financial expert, wrapping your head around the number crunching that goes into this process isn’t...read more
Recruiting Series: #1 Tailoring Your Message to Your Audience
Agents and advisors are increasingly more specialized in their practice and are creating niches to serve specific demographics. As financial marketers, you have to understand this trend and how to use this knowledge to not only deliver a specialized offer, but to reach the types of advisors you really want....read more